There are many ways to grow. At Safetica, we believe that growing alongside our partners and customers is the most powerful way. That’s why this year we hit the road with a clear mission: to listen, train, and support.
More than just a tour, the Safetica LATAM Roadshow 2025 was an experience designed to connect, understand the market firsthand, and be there for those who already trust us.
Why did we do this Roadshow?
Because we believe closeness is a driving force for growth. We wanted to be face-to-face with our distributors to truly understand their challenges and support them in strengthening their business.
Our goal was clear: to provide better training, help them build local demand, and ensure that the end customer takes full advantage of Safetica’s capabilities.
This goes beyond selling a solution it’s about building strong relationships focused on long-term success. We know that when we’re present, listening, and working side by side, results will follow.
Who was behind it?
The Roadshow was made possible thanks to a dedicated team that put their time, experience, and energy at the service of each country. Each member participated at the right time and place, contributing from their role to maximize local impact:
Customer Success
- Petr Brábnik, Director of Customer Success
- Paola Carvajal, Customer Success Manager
Product Development
- Petr Kašpařík, VP of Product
Sales
- Camilo Arias, Sales Director, Latam
- Andrés Serrato, Channel Development Manager
- Juan Carlos López, Product Manager
- Steven Rueda, Sales Engineer
- Adolfo Collin, BDM, México
Where did we go?
Chile was one of the most significant stops on the tour. A country with huge potential for Safetica, especially given its progress in data protection regulations through Law 19.628. Andrés and Steven traveled to Santiago to meet with highly committed channels eager to understand how our technology can help their clients comply with this law.
Special thanks to our main distributor, Tecnoglobal, with whom we organized meetings with companies like Ricoh, Eknow, and Aquanta. We also enjoyed a unique experience with all our resellers at a vineyard—focusing on building relationships that go beyond business and turn into true partnerships.
Brazil, a market where Safetica has grown steadily and continues expanding, was one of the most vibrant stops of the tour. There, Paola and Petr Brábnik led training sessions with distributors Esy and Society, held meetings with key resellers, and strengthened the post-sales area. The highlight was our strong demand-generation push, which took us to different cities across the country: São Paulo, Brasília, Manaus, Araçatuba, and Florianópolis—reaffirming our commitment to increasingly localized and tailored support. Safetica is expanding into multiple markets within Brazil, building strong and lasting relationships with every client.
In Peru, Andrés and Steven dove into a packed schedule. Together with our distributor SISTEC, we hosted a demand-generation event for potential clients and a technical training session for current partners. We also visited end customers, listening to their specific needs and showing how Safetica can integrate into their daily operations. We found a community eager to build a closer, more strategic approach to cybersecurity—thank you, Peru, for welcoming us with such warmth and commitment.
Ecuador was a special stop. We conducted an in-depth training with our partner bSmart, and beyond the technical content, what stood out was the collaborative work during this visit. bSmart is a partner with deep product knowledge, and together we aligned strategic goals and opened valuable conversations with clients. The synergy was key to continuing our shared growth.
Colombia was another major highlight. Our local teams joined the Roadshow travelers, including Petr Brábnik and our VP of Product, Petr Kašpařík, in Bogotá to get a closer look at our regional operations. We visited strategic customers and shared a highly enriching activity with our distributor Kaskey in Medellín. These meetings not only strengthened our bonds but also cemented Colombia as a pillar of regional growth.
In Central America, a region that has always played a special role in Safetica’s history, we reunited with strong allies. Petr Brábnik, Petr Kašpařík, Paola, Juan Carlos, and Camilo visited key customers and led demand-generation activities in Guatemala City and San Salvador. While these markets may be considered small in size, their impact is huge. The commitment of our partner ESET Central America has been essential to positioning our brand and expanding our solutions in the region.
In Mexico, one of our most promising markets, we are taking solid steps forward. Petr Brábnik and Paola Carvajal met with Adolfo to align strategies while continuing to strengthen relationships with our distributors Tasmicro and HD Latinoamérica through targeted training sessions. We also visited customers, reinforcing that Mexico is a strategic priority for Safetica.
Finally, in Panama, Andrés and Juan Carlos led a demand-generation event that brought us closer to this key country in Central America. Special thanks to our partner Microtechnology for their support in organizing and expanding Safetica’s presence in the region.
More than a tour, a promise
This Roadshow was much more than a series of events—it was a tangible commitment to something deeply embedded in Safetica’s DNA: being present, listening actively, and building human relationships that create long-term value.
We firmly believe that technology solutions only reach their full potential when implemented with closeness, local understanding, and mutual trust. That’s why sending an email or having the occasional call isn’t enough—we need to be there, face-to-face, with the people who make Safetica’s growth possible in every corner of Latin America.
Being present means truly understanding the challenges our partners face. It means sitting together to plan strategies, solve problems, learn from their experiences, and adapt our solution to meet their daily needs. It means showing every client they are not alone—that there’s a committed team walking alongside them at every stage.
And it also means recognizing that business is not driven solely by technology, but by people. People who trust, who share, who open their doors and tell us their stories. Every conversation during this Roadshow reaffirmed what we already knew: the real differentiator lies in the relationship.
This was just the first step. We’re taking home lessons learned, ideas, challenges, and a lot of motivation. But above all, we’re taking the certainty that LATAM is not just a territory for expansion—it’s a region where we want to build, grow, and stay. And we will do it the way we know best: staying close, listening, joining forces, and building together.
Thank you for being part of this first chapter.
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