In a world where cybersecurity sets the pace for the digital future, Latin America is becoming a vibrant landscape of innovation, talent, and collaboration. And Safetica was right in the center of it all: throughout this last quarter, the brand participated in the region’s most important cybersecurity events, connecting with companies, experts, and distributors who share the same vision—protecting information with intelligence and purpose.
From the auditoriums of São Paulo to the forums of Mexico City and Santiago, each event became an opportunity to inspire conversations, listen closely to market challenges, and showcase how intelligent data security can adapt to the fast rhythm of Latin American businesses. Safetica’s active presence reflected more than visibility—it demonstrated closeness, commitment, and a genuine passion for strengthening the regional tech community.
Through talks, live demos, and strategic alliances, Safetica continues to weave a network of trust across Latin America. Because being present isn’t just about attending an event—it’s about being part of the change, driving knowledge, and supporting every distributor and customer in their journey toward a safer digital future.
Brazil: Innovation, conversation, and community at Mind The Sec and ExpoCompliance
In São Paulo, Safetica had a strong presence at Mind The Sec, one of the most important cybersecurity events in Latin America.
Our General Manager, Maximiliano Cantis, participated as a speaker and moderator in a main panel discussing the importance of intelligent data security, generating a high-level dialogue among industry leaders.
Safetica’s booth was one of the most active in the entire event, featuring live demonstrations, interactive dynamics, and activities designed to connect with attendees—from memory games to a coffee station and a lively happy hour.
These activations were designed and executed alongside our distributor ESY, whose creative contributions were key to making Safetica’s booth one of the most memorable and visited spaces at the event.
We also attended ExpoCompliance, in collaboration with Society and Athena Security, where we connected with professionals from the legal and compliance sectors. This event was key to exploring new perspectives on data governance and regulation, expanding Safetica’s reach beyond traditional technical environments.
Both participations reflect Safetica’s commitment to Brazil and to creating spaces where cybersecurity and compliance are understood as part of the same conversation—strengthening relationships and solidifying a collaborative network that drives our growth in the country.
Mexico: Visibility, experiences, and strategic relationships
Mexico has established itself as one of the cybersecurity epicenters in Latin America, and Safetica had a strong presence at the country’s main events, strengthening relationships with clients, distributors, and industry leaders.
At Infosecurity Mexico, Safetica featured its own booth, strategically located at the event’s entrance, providing exceptional visibility from the very first moment. With the support of our partner Tasmicro, the booth became a dynamic meeting point, where live demos, technical discussions, and interactive experiences consistently attracted visitors.
We repeated the successful concept from Mind The Sec, bringing the energy of football into the cybersecurity world with the iconic Safetica Soccer Ball, once again a crowd favorite. Beyond the fun, the most valuable aspect was the chance to connect face-to-face with local professionals and companies, showing how intelligent data security can adapt to the specific needs of the Mexican market.
Colombia: Strategic engagement
In Colombia, Safetica participated in Andicom 2025, the country’s most important technology and cybersecurity event, which brought together more than 6,200 professionals and industry leaders.
This year, we chose to attend as visitors, focusing on a more relational and strategic approach—listening, learning, and strengthening our network.
This participation allowed us to reconnect with the local market and gain first-hand insight into Colombian companies’ priorities in data protection and regulatory compliance. It was also an invaluable opportunity to reinforce relationships with our distributors, partners, and existing customers, consolidating Safetica’s presence as a trusted ally in intelligent data security.
During the event, the Safetica team took part in key discussions on trends, regulations, and technological challenges, helping identify new collaboration opportunities and build strong connections with the most relevant players in Colombia’s digital ecosystem.
Chile: Conversations that build trust
In Chile, we participated in Segurinfo 2025 in Santiago, together with our distributor Tecnoglobal and our partner Avantic, who were instrumental in the organization and success of our presence. Thanks to their support, we had a prominent space for presentations and talks, giving us high visibility and the opportunity to directly showcase Safetica’s value to the country’s key decision-makers.
The event took place at a pivotal moment, marked by the rise of Chile’s new Data Protection Law—a regulation that is transforming how organizations manage and safeguard their information.
The conversations were highly productive, strengthening relationships with clients, partners, and industry leaders. Segurinfo positioned itself as a strategic platform to reinforce brand trust in the Southern Cone and highlight once again the value of working with partners committed to regional growth.
A brand that grows alongside its distributors
Safetica’s participation in cybersecurity events across Latin America goes far beyond visibility or brand positioning. It’s about being present where conversations happen, listening to customers, supporting distributors, and understanding the challenges of each market.
Each event represented an opportunity to strengthen the community driving intelligent data security in the region—and to demonstrate that closeness and shared knowledge are the foundations of a strong strategy.
Looking ahead
Latin America continues to consolidate itself as a strategic region for Safetica’s growth. Our consistent presence at cybersecurity events shows the brand’s commitment to the development of the regional tech ecosystem and to generating value for our partners.
The next chapter will continue to focus on listening, learning, and creating together solutions that address the real challenges of Latin American organizations.
Discover more about how Safetica drives Intelligent Data Security in Latin America by visiting Safetica.com.
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